A LOOK INTO THE FUTURE: WHAT WILL INDIAN WEAR LOOK LIKE IN 10 YEARS?
Over the course of 2020, the way we shop has changed forever. While the COVID-19 and brands adjusting to lockdown life are a direct product of many new shopping patterns, numerous changes have already taken place in the fashion industry. For example, the pandemic just accelerated an enormous turn to e-commerce. More than 25% of the world’s population is actually shopping online. There is just an increasing number of customers flocking to the landing pages.
The world of fashion and e-commerce is changing and adapting at an unprecedented pace, as this dynamic transition to Online shopping and groundbreaking technological news is continuously being made available to brands. The days of conventional mass shopping are gone. Brands instead use technology to create intimate, interactive and remote shopping experiences. 80% of online customers say their shopping experience enhances new technology. The world of mode seems to be in the right direction. It seems.
Let’s take a closer look at the trends that are set to transform the way we shop for clothes and accessories over the coming years.
TRY-ON TECH
Our online shopping experiences are expected to improve as virtual reality (VR) and augmented reality (AR) technologies continue to evolve. Tech which enables the buyer to see what the product looks like — whether it be clothing, cosmetics, women’s boots, or accessories — would surely allow consumers to find the perfect part of it while reducing returns and increasing satisfaction for their customers.
In reality, many brands still use VR technology in the store, not just in the virtual shopping environment. Unique offers ‘Magic mirrors’ with an in-store colour shifting programme. The COVID-19 pandemic ensures that we keep our distance while shopping more carefully (if we choose to shop in person at all). This technology provides a great solution, which enables shoppers to cut out and skip the fitting room level.
SHIFTS IN SOCIAL MEDIA
The outcome of the US election could affect the world of e-commerce, especially with regard to publicity in social media. Biden’s administration is well-positioned to make big technology firms such as Facebook more regulatory, which may result in costly ads, but potentially improve small mode-tech start-ups.
Positively speaking, this move would also increase consumer loyalty and confidence. That’s why such improvements can be a long-term success for online sales and transactions.
PERSONALIZED EXPERIENCES
Greater customization is the shopping future and technical advancements enable us to get there. We’ve already spoken about VR and AR, both to personalise online and offline shopping experiences. Yet the fashion industry brings a personal touch to our shopping experiences in many other respects.
74% of consumers report annoyance when they do not feel personal about online shopping. Moreover, an unbelievable 91% claim they are more likely to have a brand with personalised guidance. On the basis of the client’s request, we will possibly see that in future years, brands will aim to enhance their personalization.
Now that we moved online so that we can’t take advantage of the personal experience of asking a shop assistant for support and advice, we count on eCommerce websites to improve their game. Chatbots are a perfect way to have the personal touch and hope to be more widespread. More personalised offers are also expected in the coming years on all your favourite stores’ websites.
SUSTAINABLE PRACTICES
Finally, we can foresee a better sustainable future for the fashion and shopping market. Fashion is becoming increasingly sustainable from responsible supply chains to local materials. Thanks to the production of more modern, synthetic products like vegan leather, a broader range of materials would be available to fashion brands. This allows them to continue to advocate for their customers’ sustainable practices.
There is no question about it, and the digital world is in the hands of fashion and shopping. With the progression of shopping habits, fashion companies listen to their consumers and take steps forward. In the world of e-commerce, there are certainly exciting things to see in the coming years.
